Top Tip #16
Dos and Don’ts of Promotional Merchandise:
Do give out something people want. Relevant promotional merchandise will likely be kept by the recipient and used regularly, creating the opportunity for your brand to be kept at the fore front of your stakeholders’ minds.
Do ask for something in return. Gathering customer data in exchange for the giveaway makes it much easier to quantify the effect of a promotion and put an accurate figure on ROI.
Don’t sacrifice price over quality. Quality shows that you care about your clients. When something is built to last, its potential for expose will be even greater.
Don’t forget to consider a products life span. Perishables and personal care products are great promotional items, but they will be gone in a matter of months. If your marketing budget is limited, items such as rulers and mugs will last a life time creating years of exposure for your brand.