Top Tips

The Human Factor of Sales & Marketing

If you have been in business for some time you will know how important it is to build relationships. The more you know about the basics of human nature, the easier it is to build relationships and begin to understand why people buy. Below I have assimilated 4 basic facts […]

Relationship Building


“Thank You” – It’s Just Good Manners

As a busy person it’s so easy to get caught up in our day-to-day business in chasing our tail that we forget to maintain, practice and employ the simple basics of life and human interaction that are so fundamentally important to each and every one of us. The simple task […]

Lessons Learned for 2013: Perspective

I am a great believer in the adage… “When you’re green you grow; when you’re ripe you rot”, in layman’s terms, every day is a school day and we are always learning abut ourselves and the world we live in. When asked about lessons learned from 2013 I think of […]

Perspective Text

Networking 101

Networking 101 – How do you filter Prospects from Suspects?

The Sales and Marketing landscape has changed drastically in the past few years with the growth of Digital and Social Media. Therefore the time has come for you to look at your existing new business acquisition strategy and brush up or improve your existing networking skills. In the coming weeks we […]

QR Codes: The Hidden Sound

Continuing with the QR theme from our last post, I came across a brilliant QR Poster Campaign run by an advertising agency based in in Hong Kong for an independent music store, Zoo Records. The campaign won Leo Burnett Worldwide the Gold Lion Award at the Cannes Lions International Festival of Creativity, a global […]

QR Feature Image - Zoo Records

Pause For Thought: The Habit of Change

We are all Creatures of Habit  in life and in business. Do you take the same route to work each day? Do you park in the same place at the supermarket? Do you use the same locker in the gym? Do you prospect for work in the same way that […]

Pause For Thought


Top Tip #16

Top Tip #16 Dos and Don’ts of Promotional Merchandise: Do give out something people want. Relevant promotional merchandise will likely be kept by the recipient and used regularly, creating the opportunity for your brand to be kept at the fore front of your stakeholders’ minds. Do ask for something in […]

Top Tip #15

Top Tip #15 Promotional Merchandise can boost employee performance: Research shows that employees are willing to work hard for awards and incentives. Increased performance is even higher when competing in teams instead of as individuals. Why not incentivise your employees and sales teams to reach their targets with the aid […]