Perception


The Human Factor of Sales & Marketing

If you have been in business for some time you will know how important it is to build relationships. The more you know about the basics of human nature, the easier it is to build relationships and begin to understand why people buy. Below I have assimilated 4 basic facts […]

Relationship Building

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Lessons Learned for 2013: Perspective

I am a great believer in the adage… “When you’re green you grow; when you’re ripe you rot”, in layman’s terms, every day is a school day and we are always learning abut ourselves and the world we live in. When asked about lessons learned from 2013 I think of […]


Why Promotional Products Work

Marketing is a hard beast to crack, regardless of which industry you work in, and especially for small businesses. Recent research has suggested that unless brands are willing and able to invest their money in more memorable means of communicating their message, they could be completely wasting their marketing budgets […]

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People - FI

Selling is a Life Skill we all employ

Like it or not we all live by “Selling” something in one form or another. Sales is defined as the exchange of a commodity for money, reciprocal services or other forms of compensation. In its simplest form it is the basis of all commercial activity. We all need to sell […]


The Value of Brand Awareness

All marketers understand the importance of brand identity and the part it can play in the consumer decision making process. Research has proven that repeated exposure to a brand will lead to an increased likelihood of a consumer selecting that brand when making a purchasing decision. The British Promotional Marketing […]

Brand Exposure

Promotional Merchandise Hits the Spot.

“Promotional Merchandise Works” New research carried out by the independent research company Relevant Insights LLC, questioned business people about what they do with and what they like about different promotional gifts. The UK wide survey was conducted online and randomly selected 1000 adults from a database of 250,000 business people […]

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