The Human Factor of Sales & Marketing

If you have been in business for some time you will know how important it is to build relationships. The more you know about the basics of human nature, the easier it is to build relationships and begin to understand why people buy. Below I have assimilated 4 basic facts […]

Relationship Building

Thank You Chocolate

The Attitude of Gratitude

We are told that business is all about giving, and the more we give the more we receive. Well that’s the theory; however business is all about give and take. In return for remuneration we give products, services, advice and time, and then we do the same in reverse to […]

Networking 101: Is It Time for a Network Audit?

Do you actually know the state of the relationships in your network? At the simplest level, a good way to assess the effectiveness of the relationship you hold with these people is to ask yourself this one simple question. Would they take your call if you called them right now? Now […]

Networking 101

Networking 101

Networking 101: What Are Your Networking Goals?

I appreciate that this may seem a rhetorical question, but honestly ask yourself what your is goal when you are out networking. Are you just out for the socialising in the hope you may meet someone that may need your business or be a useful contact? Progressing on from our last Networking […]

Networking 101 – How do you filter Prospects from Suspects?

The Sales and Marketing landscape has changed drastically in the past few years with the growth of Digital and Social Media. Therefore the time has come for you to look at your existing new business acquisition strategy and brush up or improve your existing networking skills. In the coming weeks we […]

Networking 101


Promotional Products Work: Research has found senior marketers have increased spend on Promotional Products

Promotional Merchandise Hits the Spot.

“Promotional Merchandise Works” New research carried out by the independent research company Relevant Insights LLC, questioned business people about what they do with and what they like about different promotional gifts. The UK wide survey was conducted online and randomly selected 1000 adults from a database of 250,000 business people […]


Brand Image

6 Key Objectives of a Successful Promotional Campaign

Successful promotional campaigns don’t happen by chance. Like any solid marketing program, they require careful thought. Of course your budget must be considered, but you must also bare in mind other factors like your target audience and the goals of your promotion; eg Identification, Brand Building, Customer Rewards and Brand Awareness […]

Top Tip #2

People Buy People First.

Business is all about relationships: Success in business will be dependant on the relationships you have not only with your Customers but also with your Suppliers.

The sooner this is realised the more successful you will be; not as a business person, but as an organisation.

People by people first. Why do you think people like dealing with family run businesses? Because they feel a connection and rapport with the organisation and the family as a whole.

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