Top Tip #6
Determine A Theme For Your Promotion, If Appropriate:
Building your message around a theme helps to plant your message in your target audience’s mind. Relevance is Key; is your chosen promotional gift relevant to your project / initiative / service offering you are promoting?
The more relevant and tightly associated your promotional products are with the brand you are trying to promote, the more powerfully the message will be received and the stronger the associations with your products and services will be.
An IT Software Testing and Quality Assurance Provider wanted to promote its Testing Services to their Clients and Prospects at a Trade Show, and therefore used a Stress Pill to promote their services.