What is…

Step by step breakdowns of various items, terms and processes.


Selling is a Life Skill we all employ

Like it or not we all live by “Selling” something in one form or another. Sales is defined as the exchange of a commodity for money, reciprocal services or other forms of compensation. In its simplest form it is the basis of all commercial activity. We all need to sell […]

People - FI

Embroidery

Embroidery: Explained

In a nutshell, embroidery is ‘the multicolour decoration of flexible fabrics by using a needle and yarn’… But to help our customers grasp a better understanding of the process, we have written up this blog post to run you through the key factors involved in the branding technique. Before we get […]


Promo 101 Feature Image

Promo 101

We have developed a simple guide to help you understand the Who, What, When, Where and Why’s of Promotional Products and the benifits of using them in promoting your brand. Promotional Products are an ideal solution for Networking Events, Trade Shows, Rewards and Give Aways to new and exisiting customers. It […]


Market Research – What’s it all about?

For many years, to many of us, the term ‘Market Research’ was something you did if you had a multi-million pound business and you required highly statistical information on your industry. Forget that Myth! Market Research is essential for every business: big or small, local or global. Market Research must […]

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PRINTING PROCESSES

Printing Techniques

With so many promotional items out there in the market place it comes as no surprise that there are an equally large number of printing techniques available to us. The following blog post provides a brief description of the most commonly used printing processes with some insight into the best products […]


“Economies of Scale” – What does it really mean?

The nature of promotional products is a volume-based industry as most items have already been manufactured and it is just the process of personalising them to suit customers’ individual branding requirements. When purchasing promotional goods, items are always quoted in volume breaks with the lowest unit quantity available quoted with […]

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Screen Printing Process

What is Screen Printing?

Screen Printing involves the passing of ink or any other printing medium through mesh or ‘screens’ that have been stretched on a frame, and to which a stencil has been applied. The stencil openings are what determine the image that will be imprinted. Very much like the old fashioned potato […]


The Pros and Cons of Screen Printing vs. Embroidery

One day, the time will come when you are faced with the dilema of whether to Screen Print or Embroider your company Logo. There are a number of factors which may influence such a decision; Timescales, Budget, Design, Product Quanties and the Complexity of the Branding you require. To illustrate the visual differences between these […]

Green Chain - Screen Print Example