Rough Guide to ..

Provides a rough guide to various marketing, business and industry issues.


Networking 101: Is It Time for a Network Audit?

Do you actually know the state of the relationships in your network? At the simplest level, a good way to assess the effectiveness of the relationship you hold with these people is to ask yourself this one simple question. Would they take your call if you called them right now? Now […]

Networking 101

Networking 101

Networking 101: What Are Your Networking Goals?

I appreciate that this may seem a rhetorical question, but honestly ask yourself what your is goal when you are out networking. Are you just out for the socialising in the hope you may meet someone that may need your business or be a useful contact? Progressing on from our last Networking […]


Networking 101 – How do you filter Prospects from Suspects?

The Sales and Marketing landscape has changed drastically in the past few years with the growth of Digital and Social Media. Therefore the time has come for you to look at your existing new business acquisition strategy and brush up or improve your existing networking skills. In the coming weeks we […]

Networking 101

Embroidery

Embroidery: Explained

In a nutshell, embroidery is ‘the multicolour decoration of flexible fabrics by using a needle and yarn’… But to help our customers grasp a better understanding of the process, we have written up this blog post to run you through the key factors involved in the branding technique. Before we get […]


5 Steps to Promotional Success

Successful promotional marketing campaigns don’t happen by chance. Like any solid marketing program, they require careful thought and planning. It goes without saying that a budget must be considered, but before you begin you must take in to account other factors, such as your target audience and what your ultimate […]

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QR Code 101: Event Promotional Graphics

I appreciate the jury is still out on the benefits of QR Codes. A lot of brands and marketers still seem perplexed on how to best employ them within their marketing activity. Like all marketing channels a focused strategy needs to be employed on what you want to achieve with […]

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QR Codes - Do they really work?

Effective use of QR Codes in the Educational Environment

Despite the success QR codes have experienced in some areas of life on both sides of the Atlantic, most consumers in the U.S. and parts of Europe have been slow to warm to these barcodes. At times, the blocky patterns can be seen as sinister, not to mention that a […]


Printing Techniques

With so many promotional items out there in the market place it comes as no surprise that there are an equally large number of printing techniques available to us. The following blog post provides a brief description of the most commonly used printing processes with some insight into the best products […]

PRINTING PROCESSES