Resource Centre

A centre point for resource articles concerning the promotional product industry.


Networking 101: Is It Time for a Network Audit?

Do you actually know the state of the relationships in your network? At the simplest level, a good way to assess the effectiveness of the relationship you hold with these people is to ask yourself this one simple question. Would they take your call if you called them right now? Now […]

Networking 101

Networking 101

Networking 101 – How do you filter Prospects from Suspects?

The Sales and Marketing landscape has changed drastically in the past few years with the growth of Digital and Social Media. Therefore the time has come for you to look at your existing new business acquisition strategy and brush up or improve your existing networking skills. In the coming weeks we […]


Embroidery: Explained

In a nutshell, embroidery is ‘the multicolour decoration of flexible fabrics by using a needle and yarn’… But to help our customers grasp a better understanding of the process, we have written up this blog post to run you through the key factors involved in the branding technique. Before we get […]

Embroidery

Brand Exposure

The Value of Brand Awareness

All marketers understand the importance of brand identity and the part it can play in the consumer decision making process. Research has proven that repeated exposure to a brand will lead to an increased likelihood of a consumer selecting that brand when making a purchasing decision. The British Promotional Marketing […]


Effective use of QR Codes in the Educational Environment

Despite the success QR codes have experienced in some areas of life on both sides of the Atlantic, most consumers in the U.S. and parts of Europe have been slow to warm to these barcodes. At times, the blocky patterns can be seen as sinister, not to mention that a […]

QR Codes - Do they really work?

PRINTING PROCESSES

Printing Techniques

With so many promotional items out there in the market place it comes as no surprise that there are an equally large number of printing techniques available to us. The following blog post provides a brief description of the most commonly used printing processes with some insight into the best products […]


“Economies of Scale” – What does it really mean?

The nature of promotional products is a volume-based industry as most items have already been manufactured and it is just the process of personalising them to suit customers’ individual branding requirements. When purchasing promotional goods, items are always quoted in volume breaks with the lowest unit quantity available quoted with […]

Production_Line

CMYK_print

Four Colour Separation

One of the questions we get asked with regards to printing is “What is 4 colour separation?” Colour separation is the process by which original artwork is separated into individual colour components for printing. The components are cyan, magenta, yellow and black, known as CMYK. By combining these colours, a […]


Price vs. Value: Today’s Business Paradigm

“ Is this your best price? ”  “ Can you Sharpen your pencil? ”  “ We have to get three quotes and will go on the best price…? ” These are remarks that we hear increasingly on a daily basis. We fully appreciate that today’s business landscape is a very […]

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