Marketing Insight

Provides an insight into marketing and the industry.


People - FI

Selling is a Life Skill we all employ

Like it or not we all live by “Selling” something in one form or another. Sales is defined as the exchange of a commodity for money, reciprocal services or other forms of compensation. In its simplest form it is the basis of all commercial activity. We all need to sell […]


Promotional Products Work: Top 5 Desktop Ideas

Promotional Products Work - Top 5 desktop items...

Brand Exposure

The Value of Brand Awareness

All marketers understand the importance of brand identity and the part it can play in the consumer decision making process. Research has proven that repeated exposure to a brand will lead to an increased likelihood of a consumer selecting that brand when making a purchasing decision. The British Promotional Marketing […]


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5 Steps to Promotional Success

Successful promotional marketing campaigns don’t happen by chance. Like any solid marketing program, they require careful thought and planning. It goes without saying that a budget must be considered, but before you begin you must take in to account other factors, such as your target audience and what your ultimate […]


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The Problem With QR Codes

One last post about QR Codes as I thought this would round off our recent insight to this area. The video below is a funny take on QR codes and what the problem is with them, however before you agree with our exponent that these black and white dots are useless stains […]


Promo 101

We have developed a simple guide to help you understand the Who, What, When, Where and Why’s of Promotional Products and the benifits of using them in promoting your brand. Promotional Products are an ideal solution for Networking Events, Trade Shows, Rewards and Give Aways to new and exisiting customers. It […]

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