Industry Insight

Provides an insight into the promotional marketing industry.


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The Problem With QR Codes

One last post about QR Codes as I thought this would round off our recent insight to this area. The video below is a funny take on QR codes and what the problem is with them, however before you agree with our exponent that these black and white dots are useless stains […]


Promo 101

We have developed a simple guide to help you understand the Who, What, When, Where and Why’s of Promotional Products and the benifits of using them in promoting your brand. Promotional Products are an ideal solution for Networking Events, Trade Shows, Rewards and Give Aways to new and exisiting customers. It […]

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QR Codes: The Hidden Sound

Continuing with the QR theme from our last post, I came across a brilliant QR Poster Campaign run by an advertising agency based in in Hong Kong for an independent music store, Zoo Records. The campaign won Leo Burnett Worldwide the Gold Lion Award at the Cannes Lions International Festival of Creativity, a global […]


QR Code 101: Event Promotional Graphics

I appreciate the jury is still out on the benefits of QR Codes. A lot of brands and marketers still seem perplexed on how to best employ them within their marketing activity. Like all marketing channels a focused strategy needs to be employed on what you want to achieve with […]

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Promotional Products Week

National Promotional Products Week

The British Promotional Products Association have announced that they will be running the first ever National Promotional Products Week between 16th-20th September 2013. The aim of the week is to raise the profile and effectiveness of promotional products to end users of promotional products, with one clear voice supported by […]


Promotional Merchandise Hits the Spot.

“Promotional Merchandise Works” New research carried out by the independent research company Relevant Insights LLC, questioned business people about what they do with and what they like about different promotional gifts. The UK wide survey was conducted online and randomly selected 1000 adults from a database of 250,000 business people […]

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Top Tip #17

Top Tip #17 Buy your Promotional Merchandise from us! Happysmile Ltd is endorsed by the ‘BPMA’ meaning you will benefit from our: Professionalism Happysmile follows a strict BPMA code of conduct to protect end users Knowledge and expertise A written product specification will be produced and agreed Samples can be provided to ensure […]


Promotional Merchandise: Product Lifespans, Popularity and Impact on Branding

Research, carried out by Source-e, has revealed some extremely positive statistics for Promotional Merchandise in terms of an items lifespan, popularity and its impact on branding. The survey confirms that the British public don’t only retain these items on their desk but also carry these items with them at all times […]

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