Industry Insight

Provides an insight into the promotional marketing industry.


The Human Factor of Sales & Marketing

If you have been in business for some time you will know how important it is to build relationships. The more you know about the basics of human nature, the easier it is to build relationships and begin to understand why people buy. Below I have assimilated 4 basic facts […]

Relationship Building

Coggs

Promotional Products Work: Did you know…


Promotional Products Work: Research has found senior marketers have increased spend on Promotional Products

Coggs

Coggs

Promotional Products Work: 88% of Senior Managers have at least one on their desk.


Embroidery

Embroidery: Explained

In a nutshell, embroidery¬†is ‘the multicolour decoration of flexible fabrics by using a needle and yarn’… But to help our customers grasp a better understanding of the process, we have written up this blog post to run you through the key factors involved in the branding technique. Before we get […]


Promotional Products Work: Top 5 Desktop Ideas

Promotional Products Work - Top 5 desktop items...

Brand Exposure

The Value of Brand Awareness

All marketers understand the importance of brand identity and the part it can play in the consumer decision making process. Research has proven that repeated exposure to a brand will lead to an increased likelihood of a consumer selecting that brand when making a purchasing decision. The British Promotional Marketing […]